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Food campaign for Salma

Produced in Oktober 2020

In 2020 we produced commercial campaigns for Salma. We developed five creative ways to use Salma's ingredients at home in your kitchen. We made five recipe films and photos of the dishes during a long production day. Sporenstrek planned and did the styling during the shoot. The campaign was used on Salma's website, and we made several short versions for online distribution on social media.

The films were edited to 4: 5 and translated into French and Swedish. Monica Sjøli developed the concept.






Client: Salma Norge
Director: Monica Sjøli at Sporenstrek
Videographer and editor: Peter Bryng, Stories
Styling: Monica Sjøli
Photography: Josefin Linder
Color correction: Go Electra
Music: Epidemic Sound


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