Commercial for Nike
Nike and the US-based production company AP-Studio Inc selected Norway as the location for a new global campaign celebrating the launch of Nike’s latest shoes, with Erling Haaland in the lead role. The shoot took place while Haaland was in Norway on international duty.
We were entrusted with full responsibility for the Norwegian execution of the production, overseeing logistics, planning and the assembly of the local crew, in close collaboration with an international core team from the US and the UK.
The production was delivered over two intensive shoot days at Oslo Film Studios, operating across three parallel main stages. Studio 1 was configured for virtual production, featuring LED solutions supplied by X-Vision and custom digital environments. Studio 2 was dedicated to still photography, while Studio 3 focused on content for social platforms.
We provided a complete local production infrastructure, including crew, technical equipment and studio facilities, and managed all on-set coordination. In addition, we handled security and catering for the entire production.
Productions at this level demand exceptional precision, structure and communication. Through clear project leadership and seamless coordination, the shoot was delivered in full alignment with Nike’s global standards.
The campaign will launch in 2026. These are the first images from the production
Agency
AP-Studio Inc
Client
Nike
Participants
Brand Senior Director: Jeremy Smith
Senior Creative Director: Andre Simmons
Creative Producer: Marie Foley
Catalyst Talent: Erling Braut Haaland
Executive Producer: William Galusha
Production Manager: Davin Singh
Production Manager: Ben Katzen
Producer : Peter Bryng
Production Manager: Oda Ølstadløkken
Production Manager: Julie Simonsen
Director: George Muncey
Director: Elliott Elder
Director of Photography: Marz Miller
1st AC – A Camera: Andrew Degnan
1st AC – B Camera: Thomas Bjørnstad
2nd AC: Jonas Rand Haukland
Lighting Board Operator: Håvard Holtop
Gaffer: Jerry Mundy
Best Boy Electric: Nicholas Messel
Best Boy Electric: Thor Erik Løkken
Electrician: Stig Tvenge
Electrician: Thor Erik Ofstad
Electrician: Jakob Mjøs
Key Grip: Anders Eide
Key Grip: Tue Martin Grove
Best Boy Grip: Lars Sandholt Rogstad
Grip: Bjørn Berger
Photographer: Brandon Bowen
Lighting Director (Photo): Byron Nickleberry
Digital Technician: Chris Nowling
1st Photo Assistant: Anna Larsen
2nd Photo Assistant: Cameron Davari
Lighting Board Operator: Håvard Holtop
Gaffer: Jerry Mundy
Best Boy Electric: Nicholas Messel
Best Boy Electric: Thor Erik Løkken
Electrician: Stig Tvenge
Electrician: Thor Erik Ofstad
Electrician: Jakob Mjøs
Key Grip: Anders Eide
Key Grip: Tue Martin Grove
Best Boy Grip: Lars Sandholt Rogstad
Grip: Bjørn Berger
DIT: Elhanan Matos
VTR Operator: Marte Beck
Videographer (Social): Emil Gurvin
1st AC – (Social): Daniel Warren
2nd AC – (Social): Helene Mørken
2nd AC –(Social): Johannes Nannestad
Gaffer – (Social): Daniel Berrum
Best Boy Electric (Social): Jaroslavs Andrjuscenko
Sound Recordist: Arne Torp
Stylist: Stella Greenspan
Stylist Assistant: Casey Huang
Stylist Assistant: Ingvild Barnes
Tailor: Gihan “Gigi” Saad
Hair Stylist: Sara Schultz
Hair Braider: Florence Adewale
Makeup Assistant – Local: Silvana
Groomer: Emina Mahmuin
Production Designer: Samuel Overs
Production Design Assistant: Felix Villiers
Production Design Assistant: Henry Hawksworth
Set Assistant: Pål Bergvik
Video
