Commercials for Matspecialen

Matspecialen is one of Norway's largest catering suppliers. The company wanted to be more visible digitally and we were therefore given the task of developing a marketing package adapted to all digital channels. With a limited budget, we managed to put together a number of varied photos on a long shooting day. Then we versioned out a number of formats and lengths and voiced this towards different target groups.

The company has three customer groups they want to reach. The private market, the corporate market, and in addition the festivity group that needs cakes for confirmations, weddings, and birthdays. We reused a lot of the material in all the films, but changed the message and sharpened this towards the target group. In this way, the films are perceived as more relevant when it comes to hitting the various target groups.